An invitation to a University of Auckland Bioscience Enterprise Friday Forum, sponsored by ATEED

Date: Friday, 12th August, 2016
Time: 4:30pm Networking, Presentation 5pm followed by drinks and nibbles.
Venue: SBS Reception Lounge (Common Room), School of Biological Sciences.
Guest Speaker:  This month we welcome Brendan O'Connell speaking on the topic:
Beyond the line of Sight. Farming and the Future of Food

In November Tru-Test (and the their partners Callaghan Innovation and NZTE) presented a remarkably thought provoking event with this title in Auckland featuring a line-up of highly-regarded entrepreneurial scientists, futurists and international academics. It was attended by around 400 industry leaders.

It concluded we stand at a unique moment in history. Emerging technologies and market conditions are converging to affect the demand, production and distribution of food over the next 20 to 40 years. Consumers are already exerting choices and preferences that have a profound impact on food production and supply, while companies in the food system have great political and societal influence and can shape consumer preferences.

In this talk Brendan O’Connell will summarise key messages from the event and reflect on the outcomes relevant to New Zealand.

As a member of the senior executive at Tru-Test Group, Brendan is responsible for strategic, technical and market analysis of major new business opportunities. 

Brendan is Vice Chairman of the Precision Agriculture Association established in 2013. PAANZ encourages understanding and development of precision agriculture farm practices appropriate to NZ farming systems.

His experience includes leading R&D teams as well as developing technology and business strategies.  Prior to joining global agritech business Tru-Test Group, Brendan worked on product innovation in various industries including: bio-medical (BioMedical Research), telecommunications (Nokia) and consumer electronics (Navman). He has been working in the Agritech sector for 10 years.

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Date and time
4.30-6.30 pm drinks and canapés (for 5.00 pm presentation), Friday 12th August.

Reception Lounge, at the IIB and SBS entrance to the Thomas Building, 3a Symonds St (see map).

University is well serviced by bus routes, and car parking is available under the University of Auckland Business School (the Owen G Glenn Building) on Grafton Rd.